Eco-tourism, environmental, social and economic challenges from around the world all influence the travel and tourism industry. If you are an individual who enjoys learning about the world’s challenges, or wish to have a career in the industry, much like me, start by choosing Travel and Tourism at EHC!

Jamie Wormald

Jamie Wormald

Course Description

The WJEC level 3 Applied Diploma in Tourism is designed to offer exciting and interesting experiences that focus on applied learning (the acquisition of knowledge and understanding) in purposeful contexts linked to tourism. It is designed for post-16 students with an interest in tourism who want to continue their education through applied learning, and who aim to progress to higher education.

Entry Requirements

Achieve 5 or more standard GCSE passes or higher (grade 4 or higher).

If a student is applying for a course in a subject that they have studied at GCSE it is expected that a student would have achieved at least a standard pass (grade 4) in this subject.

Course Content

Unit 1 – The UK Tourism Product
The UK is one of the world’s most popular tourism destinations. In this unit you will learn about the attractions of the UK including natural landscapes, coastal resorts and cities such as London. You will investigate how these resorts have changed over time and how people travel to and within the UK. Tourist marketing of the UK will be considered as well as the impact of technology on the booking of holidays. By the end of this unit, you will have gained an understanding of the wide range of tourist destinations within the UK and why it is such a popular destination. You will also understand that tourists travel for a wide range of reasons, not only to go on holiday. The UK tourism industry is dynamic and is constantly adapting to new situations. You will gain an understanding of why it is important to continually develop the tourism product and to successfully market this to the rest of the world.

Unit 2 – Worldwide Tourism Destinations
This unit considers the factors that motivate people to travel to long and short haul tourism destinations. You will also study methods of travelling to major short haul destinations and how destinations are marketed. By the end of this unit you will have an understanding of the reasons or motivation for people to travel to different destinations. You will appreciate that there is a range of holiday types that tourists can choose to take. You will have studied a range of short haul and long haul destinations and have gained an understanding of what gives the destinations appeal.

Unit 3 – The Dynamic Tourism Industry
This unit gives you an opportunity to explore the way the tourism industry responds to external pressures such as natural disasters or terrorist attacks. The impact of changing expectations and the use of technology in booking holidays will also be studied. The environmental impacts of tourism along with how these are managed will also be considered. By the end of this unit you will have gained an understanding of the dynamic nature of the global tourism industry. You will appreciate that there are many events and circumstances over which the industry has no control, but which it has to respond to. You will also appreciate that these changes are ongoing and that every day world events are occurring to which the global tourism industry has to respond.

Unit 4 – Event and itinerary planning
In this unit you learn how to successfully plan a tourism event and tours within the UK, visiting cities, countryside areas and attractions. You will plan a tourism event and develop and present a UK tour.

Assessment

Unit 1 – The UK Tourism Product
Externally Assessed Unit
(exam – one hour and 30 minutes)
25% of qualification

Unit 2 Worldwide Tourism Destinations
Internally Assessed Unit
(controlled assessment)
25% of qualification

Unit 3 – The Dynamic Tourism Industry
Externally Assessed Unit
(exam – one hour and 30 minutes)
25% of qualification

Unit 4 – Event and itinerary planning
Internally Assessed Unit
(controlled assessment)
25% of qualification

Future Opportunities

Tourism is ideal for students wishing to develop broad skills, knowledge and understanding of the travel and tourism industry and should prepare candidates for further study or training in travel and tourism related occupations.