If you are interested in learning about one of the fastest growing industries in the world then tourism is the perfect course. The content is brought to life by visits to TUI and an industry conference at Leeds Beckett University.

– Poppy Sagar

Poppy Sagar

Course Description

The WJEC Level 3 Applied Diploma in Tourism is designed to offer exciting and interesting experiences that focus on applied learning (the acquisition of knowledge and understanding) in purposeful contexts linked to tourism. It is designed for post-16 students with an interest in tourism who want to continue their education through applied learning, and who aim to progress to higher education.

Entry Requirements

Achieve 5 or more standard GCSE passes or higher (grade 4 or higher).

If a student is applying for a course in a subject that they have studied at GCSE it is expected that they would have achieved at least a standard pass (grade 4) in that subject.

Course Content

Unit 1 – The UK Tourism Product
The UK is one of the world’s most popular tourism destinations. Students will learn about the attractions of the UK including natural landscapes, coastal resorts and cities such as Liverpool, and investigate how these resorts have changed over time. By the end of this unit, students will have gained an understanding of the wide range of tourist destinations within the UK and why it is such a popular destination. The UK tourism industry is dynamic and is constantly adapting to new situations. Students will gain an understanding of why it is important to continually develop the tourism product and to successfully market this to the rest of the world.

Unit 2 – Worldwide Tourism Destinations
This unit considers the factors that motivate people to travel to long- and short-haul tourism destinations. Students will study methods of travelling to major short haul destinations and how destinations are marketed. By the end of this unit students will understand the motivation for people to travel to different destinations, will have studied a range of short-haul and long-haul destinations, and have gained an understanding of what gives the destinations appeal.

Unit 3 – The Dynamic Tourism Industry
This unit gives students the opportunity to explore the way the tourism industry responds to issues such as natural disasters or terrorist attacks. The impact of changing expectations and the use of technology in booking holidays will also be studied. The environmental impacts of tourism along with how these are managed will also be considered.
By the end of this unit students will have gained an understanding of the dynamic nature of the global tourism industry and will appreciate that these changes are ongoing and that every day, world events are occurring to which the global tourism industry must respond.

Unit 4 – Event and Itinerary Planning
In this unit students learn how to successfully plan a tourism event and a tour within the UK, showing their understanding of the nature of UK tourism. Students will then plan and present a UK tour, considering a range of factors including budget, risk assessment and target market.

Assessment

Unit 1 – The UK Tourism Product
Externally Assessed Unit
(exam – one hour and 30 minutes)
25% of qualification

Unit 2 Worldwide Tourism Destinations
Internally Assessed Unit
(controlled assessment)
25% of qualification

Unit 3 – The Dynamic Tourism Industry
Externally Assessed Unit
(exam – one hour and 30 minutes)
25% of qualification

Unit 4 – Event and itinerary planning
Internally Assessed Unit
(controlled assessment)
25% of qualification

Future Opportunities

Tourism is ideal for students wishing to develop broad skills, knowledge and understanding of the tourism industry and should prepare candidates for further study or training in tourism-related occupations – globally, one in ten jobs is in tourism and hospitality is the UK’s third largest industry.