6 Media Students from Year 12 spent the day at Bradford Media Museum to take part in the BBC Digital Cities Roadshow.
We had 1 hour to film and edit our own news report – like a real journalist under time pressure! We also had an interesting talk on how to spot ‘Fake News’ and it was great to hear about this media issue from a journalist’s perspective; we discussed a wide range of issues that were helpful to bring back to our classroom studies on online and participatory news platforms.
We ended the day thinking about media and communications careers. Having access to industry professionals on the day meant we gained valuable insight into the range of jobs available and routes into the industry.
See our Instagram Story here: https://www.instagram.com/p/BhwWyq3l0c8/?taken-by=ehcleeds
In April, Frances and Marcel were selected to visit MediaCom – Adweek’s Global Media Agency of the Year – in London for a day of training. ‘Future Creatives Day’ was about giving young people the opportunity to network with professionals, work on live briefs and seek advice on their future careers.
Frances: “Firstly there was a presentation on about MediaCom and what they do.”
Marcel: “The whole purpose of the trip is to get a taste of what marketing is all about, the types of briefs and, not only the actual realization of products but, the planning and preparation required for a campaign. They explained to us that an essential step is to put yourself into the shoes of consumers.”
Frances: “We then were given multiple tasks to do with sporting moments and sport legends, and were asked about our own experiences responding to sporting advertisements for trainers and completed worksheets on how we’re influenced by advertisements. Then in groups we worked on a live brief for a new type of Adidas trainer; we had to come up with three campaign ideas on how to launch the product. We then pitched our ideas to the professionals who gave us feedback.”
Marcel: “This was good since it helped us build confidence to share in front of a large audience that you’ve never seen before whilst meeting new friends. The second task was to brainstorm ideas with a focus on the number ‘500’, since it is recommended that you change shoes every 500km to ensure adequate protection and support! One of our ideas included a community-like game where consumers engage in a running app on mobile phones tracking how far they have run, connecting you to other runners to compete in teams across the network.”
Frances: “The whole day was enjoyable and there was lots to learn from the experience.”
Marcel: “I learnt a lot about how to make an effective marketing campaign, what to do and what to avoid when targeting audiences, and how to work effectively towards a brief.”
The students had a successful and day of learning and networking, and Marcel has also been head-hunted for further opportunities in MediaCom’s work with ‘Future Creatives’.
Every year, a group of our students take part in the Teach First Futures programme that supports high ability students from widening participation backgrounds to progress to Oxbridge or other competitive universities. As part of this initiative, students attend an Easter school at Oxford or Cambridge, depending on the subject they plan to study at university. Charlotte Binks (one of our students who took part) is pursuing a career in primary education and comments on experiences below:
“This gave me an incredible opportunity to experience academic life at one of the most prestigious universities. Although it was slightly intimidating at first through participating in a series of lectures and seminars in English Literature I eventually felt more able to thoroughly enjoy my time there. It has really opened my eyes to the vast number of opportunities available in terms of courses and career paths that I wouldn’t have otherwise considered. Overall, this was an extremely rewarding experience to be a part of as it improved my confidence immensely and gave me a first-hand experience of student life. I would absolutely recommend taking part in any summer schools or subject masterclasses available to you as it will be particularly helpful in firming up your course choices when making an application. Most of all, I would like to encourage everyone to try to move past the insecurities and doubts they may have especially with the stigma associated with top universities and just go for it!”